Yep is a search engine that pays 90% of its ad-generated revenue directly to the creators of the content that users click on, hoping to encourage its community to create relevant content that can be useful to users. Basically, Yep works like most search engines: just enter some keywords and click on the relevant results you get. The real difference will be "behind the scenes": as mentioned, most of the advertising revenue from Yep will go directly into the pocket of the creators. By doing so, Yep hopes to encourage more users to create and share their content and spread more knowledge on the web, driven by the opportunity to earn more.