Positive User: pricing, features and alternatives

Looking for one place to manage your contacts and reach them on every channel? Positive User, formerly 4DEM, is the European platform that brings together a CRM, email marketing and marketing automation. Start with professional newsletters, then add SMS, WhatsApp, web push and automated customer journeys as your business grows, with your data hosted on European servers.

Positive User brings your customer data, your channels and your automations together in a single platform. All your contacts live in a unified CRM, where you can filter and segment them and enrich them with what you collect on your website through forms, pop-ups and landing pages, and, on the higher plans, real-time visitor tracking. From there you reach each person on the channel that suits them: email campaigns built with a drag-and-drop editor, SMS, WhatsApp, web push notifications, mobile wallet passes, in-app messaging and live chat with chatbots. Automation workflows send the right message at the right moment, around the clock, and a library of ready-made scenarios covers lead capture, nurturing, upselling and win-back campaigns. AI assistants help with onboarding, email design and content creation. On top of the core platform you can add an integrated loyalty program and modules for sales and customer service. The software is developed entirely in Europe, hosted on European servers and GDPR compliant.

Positive User fits freelancers and small businesses that want to start with professional newsletters, as well as marketing teams, e-commerce stores and larger companies that need a CRM and customer journeys across email, SMS and WhatsApp. More than 15,000 marketing teams use it, and its plans grow from a simple newsletter tool to a full customer engagement platform.

Positive User offers two families of plans, both with a free trial and no credit card required. In Italy, the Newsletter Suite starts at €15 per month with rapidmail Basic; rapidmail Plus is €25 per month, or you can pay €20 per single campaign. The Marketing Suite, with email, SMS and WhatsApp in one platform, is billed annually: Campaigns costs €69 per month with 1 user, Marketing Automation Suite €199 per month and Customer Engagement Platform €499 per month, both with 2 users. Loyalty, sales and customer service add-ons can be added on top. Prices may vary by country: check user.com/it/prezzi for the latest information.